John Keefer

Design Experience

Jobs that shaped my career

Tower EdTech, LLC

Creative Director

12/18 – 11/21
Built global Creative UI Design Team focusing upon strategy, creativity, and user engagement of a massive open-source collaborative platform in higher education technologies.


Lead Designer, Contractor

12/17 – 12/18
Designed and developed international non-profit corporate branding identity standards and implemented through website design, social media content, print collateral, and marketing materials.

Upwork Marketplace

Freelance Web Designer

11/14 – 12/17
Created front end website designs, mobile app UI design, and logos designs. Specialized in WordPress creative web layout design for various industries, large enterprises, and start-ups.

Internet Direct Response

Lead Web Designer

08/06 – 10/14
Created website designs for a variety of clientele focusing on high converting direct response product websites through WordPress design, print materials, corporate identities, product websites, web banners, email campaigns.

DTC Health, LLC

Director of Creative Services

11/04 – 08/06
Designed brand identity for web, print, package design, and trade show booth design. Designed product labels, product websites, and large information based sites.

Multus Design, LLC

Freelance Web Designer

07/04 – 11/04
On-site freelance web layout designer. Created e-commerce websites for a verity of clients from outdoor sports equipment to travel booking websites.

Beyond Fitness, LLC

Creative Designer

07/03 – 07/04
Concentrated on print layout design and directing large promotional campaigns for mass direct mailings, magazines and local media communications.


Graphic Designer

11/02 – 06/03
Worked with the GSK branding team on the “Aquafresh” product package of “Extreme Clean”. Product identity from concept design to pre-press output.

TEK Systems

Senior Consultant

02/01 – 11/02
Contract based projects on-site consulting with Mellon Financial Corporation website design and with TechRx creating UI interface screen designs.


Indiana University of Pennsylvania

Fall 92 — Spring 96

Bachelor Degree – Graphic Design & Marketing

The Art Institute of Pittsburgh

Fall 89 — Summer 92

Associate Degree – Visual Communications

Beaver County Vocational School

Fall 87 — Spring 89

2 Year Certificate of Instruction – Commercial Art